Compliance

We believe that anyone who is making outbound calls must dial in a compliant manner. In today’s legislative environment, you simply cannot afford to use a dialler that does not meet compliant standards.

Whilst most diallers are now compliant, dialing efficiently under compliance is a different matter.

Our dialler was designed from the outset to dial under compliant dialing rules, and as such will deliver performance whilst keeping you inside the law. This is not true of most of our competitors.

Ofcom introduced legislation in March 2006 to combat the rise in abandoned or silent calls.

The legislation requires:

• The abandoned call rate must be no more than three per cent of live calls on each individual campaign over any 24 hour period;
• In the event of an abandoned call, a very brief recorded information message is played within two seconds of the call being answered which contains at least the following information:
  • The identity of the organisation on whose behalf the call was made, which will not necessarily be the same organisation that is making the call;
  • Details of a no charge (0800) or Special Services basic rate (0845) number the called person can contact so that they have the possibility of declining to receive further calls from that organisation; and
  • Includes no marketing content and is not used as an opportunity to market to the called person;
• Calls which are not answered must ring for a minimum 15 seconds before being terminated;
• When an abandoned call has been made to a particular number, any repeat calls to that number in the following 72 hours must be made by a live operator;
• For each outbound call a Calling line identification (CLI) number is presented to which a return call may be made which is not charged at a higher rate than the national call rate;
• Any call made by the called person to the contact number provided shall not be used as an opportunity to market to that person, without that person’s consent;
• Records are kept for a minimum period of six months that demonstrate compliance with the above procedures.